Friday, June 27, 2008

Can You Handle The Fury?

In the grand tradition of alums like Julius "Dr. J" Erving, Moses Malone and Joe "Jellybean" Bryant, the American Basketball Association will officially announce it's newest team, The Phoenix Fury, along with its owner, & organizational leadership on July 10th.

"There's a lot of talent & sporting enthusiasm in the Valley," said Phoenix Fury CEO Xavier Mitchell. "We are really focused on tapping into that talent & generating community excitement around The Phoenix Fury."

Fans and members of the Phoenix community are invited to participate in the press conference (10:30 am at Greenway High School gymnasium located at 3930 W. Greenway Road in Phoenix), & meet the team leadership during a meet-and-greet following the press announcement. The Phoenix Fury encourages those interested in tryouts for basketball and dance and teams to attend the press conference and gather additional information about qualifications as well as important upcoming dates.

The organizational leadership, including ABA great Joe Bryant, will be introduced during the press conference & address the team's key objectives in bringing the ABA's unique style to Phoenix. The team will comment on how The Phoenix Fury will utilize the unique amalgam of spectatorship, affordable family entertainment & athletic prowess that ABA Basketball offers to build community support & generate an active fan base.

"We've assembled a group of truly talented individuals who understand what ABA basketball is about," notes Mitchell. "Old School. New Attitude."

The ABA & Phoenix Fury are committed to providing a well-rounded, attainable sporting experience packed with high-flying slam-dunks, phenomenal long-range shooting, nimble ball handling & all-around brilliant athletic showmanship. In addition to providing a fulfilling & exhilarating entertainment experience, The Phoenix Fury embraces the opportunity to mentor Valley youth through participation in various outreach activities & be a force for good works.

The American Basketball Association was originally founded 1967 & became known for its players' fresh & flamboyant style of offensive play & the red, white and blue basketball. The league generated some memorable players whose court style influences today's basketball stars, including Julius Erving, Moses Malone, & Wilt Chamberlain.

"We are thrilled to have the opportunity to reacquaint people with the ABA's old school style & new school attitude," said Mitchell.