Bashas' Supermarkets Senior Vice President of Retail Operations, Ralph Woodward announced during the pre-race ceremonies of yesterday's Bashas' Supermarkets 200 to a 3-year renewal of the company's April NASCAR Nationwide Series sponsorship at Phoenix International Raceway.
An Arizona grocery and marketplace staple for over 75 years, Bashas' Supermarkets is as much a part of the culture at PIR as any entity. A full trackside store on site to service PIR's guests at every major event weekend acts as the key element of the partnership activation.
"We are excited to partner with NASCAR, the Nationwide Series, and the great people at Phoenix International Raceway," said Ralph Woodward, senior vice president of retail operations. "It's been a great 6 years & we're excited to extend it 3 more."
Kyle Busch won Friday's evening's Bashas' Supermarkets 200.